Blog
I share plain-spoken advice on websites, Google and AI search for owner-run businesses around Seguin. Practical things to check, questions to ask and lessons from my work.
As the holiday season approaches, the energy in local businesses shifts. You are likely already planning your biggest push of the year.
September 29, 2026
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Search is changing. For years, I focused on blue links. Now, users are asking questions directly to AI assistants, and those tools are pulling answers from the web in real time.
September 24, 2026
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Hosting, image sizes and delivery all affect how a website feels for Seguin and New Braunfels customers.
September 9, 2026
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The owner renders the whole property before a shovel moves. There is a lesson in that for any trade, and his new site is live.
August 31, 2026
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The monthly work, questions and evidence I would look for when choosing someone to handle a Seguin business’s Google presence.
August 18, 2026
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The schedule depends on scope, content, access and review. I give you a real date before work starts.
August 17, 2026
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A homeowner asks ChatGPT or Perplexity for a reliable contractor in San Antonio. They aren't looking for a list of blue links to click through. They want a direct recommendation they can trust.
July 19, 2026
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I explain the work behind a website proposal so an owner-run Boerne business can compare scope, responsibilities and ongoing support.
July 18, 2026
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A homeowner in Guadalupe County opens ChatGPT or Perplexity and asks for the most reliable roof repair company in Seguin. The AI does not give them a list of ten blue links to click through.
July 10, 2026
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Most business owners in the Hill Country think of their website as a digital brochure. They pay someone to make it look clean, put some photos of their work on there, and add a contact form.
July 3, 2026
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Stop treating your website like a digital brochure and start generating consistent leads for your business
July 1, 2026
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Practical ways to handle inquiries, reminders and repeated admin work for an owner-run business in Seguin, with a person still responsible.
June 25, 2026
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A business owner in Boerne doesn't need a digital art project. They need a tool that brings in more calls from people in Kendall County who are looking for a specific service right now.
June 21, 2026
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What a useful local website needs, what I would ask for in a quote and the red flags worth settling before work starts.
June 17, 2026
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Most local business websites are digital brochures that fail the moment a customer opens them on a phone. Here's how to build one that actually makes the phone ring.
June 13, 2026
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ChatGPT, Gemini and Perplexity have named TKG in my weekly checks. Here is what those spot checks show, and what they cannot prove.
May 11, 2026
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Most customers visit local business sites on phones. If yours fails on mobile, they're leaving for a competitor before you get the call.
April 13, 2026
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Google, ChatGPT, and AI Overviews are changing local discovery. Here's what small businesses should tighten up now to keep leads flowing.
April 10, 2026
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When a potential customer Googles your business, they scan everything that shows up. The question is: what picture are they building?
March 31, 2026
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A shared theme is only a starting point. I look for the missing local detail, slow pages and neglected upkeep that can make a site harder to use.
March 19, 2026
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A local search experiment showed map results, ads, directories and social threads competing to tell the story of Seguin businesses.
March 12, 2026
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I rebuilt TKG Custom Homes’ template site around the homes, the process and the local reputation that were already there.
February 18, 2026
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No jargon. No tech degree required. Just copy, paste, and watch AI save you hours. Here are the exact prompts I use with local business owners.
February 10, 2026
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Seguin has grown about 39% since 2020, and more than 17,000 homes are under construction or in plan review. Those families don't know your business yet. They're Googling.
February 7, 2026
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Google is changing. AI Overviews, ChatGPT search, Perplexity, your customers are finding businesses differently now. Here's what local businesses need to know.
February 6, 2026
Read →Looking up local businesses turned up broken pages and missing information. Here is what I would check on your own site.
February 4, 2026
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