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For Seguin businesses

Free, straight answers about your website, Google, and AI from a Seguin local.

If we just met at the Entrepreneur Club, a game, or somewhere around town, this page is everything useful I can hand you in five minutes. No email wall, no pitch.

Ryan Johnson, owner of RJ Digital
Central Park on the square in downtown Seguin
Downtown Seguin
Ryan Johnson · RJ Digital · Seguin, Texas

Proof from your neighbors

Four Seguin businesses, with dated numbers.

Live results for clients of mine right here in town. Not projections.

tkgcustomhomes.com
The TKG Custom Homes website

TKG Custom Homes · Google Search

In the top three on Google for three local builder searches, as of September 28, 2026. 28-day medians.

texagedu.org
The Big Red Barn website

Big Red Barn · Search & traffic

56 searches on page 1 of Google, not counting searches for the barn's name, and 970 visits in September, up from a June 18, 2026 launch. As of September 28, 2026.

wkitexas.com
The WKI Insurance website

Westerholm Koehler Insurance · Google Search

#1 on Google for its own name and for "seguin commercial insurance," and #2 for "insurance seguin tx." 28-day medians, as of September 28, 2026.

bigchiefcigar.com
The Big Chief Cigar website

Big Chief Cigar · First website

Their first website went live September 15, 2026. It's already on page 1 of Google for 13 searches that don't use the shop's name. As of September 28, 2026.

Full write-ups are linked where they exist; every number above carries its date.

Do this yourself, no agency needed

Five things you can fix this week.

Twenty minutes and a phone gets you through all five. None of it requires hiring anyone, including me.

People walking past Burnt Bean Co. and the shops on a sunny downtown Seguin sidewalk
Downtown Seguin
  1. Finish every field on your Google Business Profile.

    Hours, categories, services, service area, the Q&A tab: all of it. Then add a few real photos every month: the job site, the finished work, your crew. A thin, stale profile tells Google and the customer standing in your parking lot that nobody’s driving.

  2. Ask for reviews that tell the story, not just the stars.

    “Great service, five stars” doesn’t teach anyone what you’re actually good at, including the AI engines that now read reviews as source material. When a happy customer says yes, ask them to mention the job and what made it go right. Specifics are what get repeated back to the next person who asks.

  3. Answer the real questions. A thorough page beats a brochure page.

    A page that actually explains how you price a remodel, what a build timeline looks like, or what’s included in a service call will out-rank and out-convert a page that just says “quality you can trust.” On the pages that matter, aim for real substance, something closer to 1,000 words than 150.

  4. One page per service, per town. Don’t make one page do five jobs.

    A single page trying to cover five services and three cities usually ends up thin on all of them and specific about none. Split it out: “kitchen remodels in Seguin” and “kitchen remodels in New Braunfels” are two different pages, even when the work itself is identical.

  5. Check how AI sees you.

    ChatGPT and Gemini now recommend local businesses by name when someone asks who’s good at what you do. If you’ve never checked whether you show up in that answer, that’s the easiest audit you’ll run all week. See below.

The AI shift, in plain English

People are asking a chatbot before they Google you.

“Who’s a good electrician near Seguin” or “best pool builder in Guadalupe County”: those are normal questions to ask a chatbot now, not just type into a search bar.

Those answers aren’t pulled from some separate AI-only database. They’re built from the same things that have always mattered: your Google Business Profile, your website, and what your reviews actually say, read together as one signal. Keep that one stream solid and you show up in both worlds.

Proof it’s winnable from Seguin

TKG Custom Homes, a client of mine right here in Seguin, is proof. ChatGPT, Gemini and Perplexity named TKG in 14 of 15 weekly checks since June 28, and in each of the last 10. As of September 29, 2026.

A finished TKG custom home under a clear Texas sky
A TKG Custom Homes build

Free, no email wall

Run a free version of the check I use for my clients.

60 seconds, a real report on how AI and Google see your business. Free because it costs me nothing to be useful.

Run the free check

Local first.

Based in Seguin. Working with businesses across Seguin and Guadalupe County.

Looking for a new website? See how I do web design in Seguin.

I’d always rather grab coffee than point you at a contact form.

If you’re at the next Entrepreneur Club meeting, come say hi.

Caught the “Build Your Own Operating System” talk? The toolkit is here.

The gazebo in downtown Seguin glowing under string lights at night
Downtown Seguin, after dark