Case Study · Ag Education Nonprofit · Seguin, TX
Big Red Barn: 63 searches on page 1, and a thousand visits in month one.
Launched June 18, 2026. 1615 visits in the first 49 days — 1070 of them in July, the first full month. Here's what changed, and the receipts.
Searches on page 1 of Google
Visits in July
Requests in July
Rental requests, last 60 days
28-day median rankings and GA4 traffic, verified 2026-08-05.
Who they are
A working farm, run by a volunteer board.
Texas Agricultural Education & Heritage Center, the Big Red Barn, teaches Seguin kids where their food comes from: school tours, a pecan museum, and a working farm that hosts events and rentals. It's a 501(c)(3), governed by a volunteer board of directors.
I rebuilt their site about two months before these numbers. What follows is what changed since.
What they started with
A dead inquiry form. Messages sent through the old site went nowhere, so silence read as no interest
No way to give online. No donate button, no event ticketing, no rental request
Six pages Google couldn't load. The crawler timed out before the old pages answered
191 technical issues. Flagged on the first crawl of the old site, June 2026
What We Did
Three jobs, done in order.
No ad budget behind any of this. A nonprofit run by volunteers doesn't have one. Just a site Google can read, content that keeps working, and a rental page that turns interest into a booking request.
Rebuild the website
- Hand-coded site built around the barn's real mission: education, heritage, and the pecan museum
- Online donations and event ticketing, so the barn can raise money while the volunteers sleep
- Built mobile-first, because that's where most visitors land
- Analytics wired from day one, so growth is measured, not guessed at
Build search visibility
- Every page written for how Seguin families actually search: field trips, rentals, the pecan museum
- 63 tracked searches now sitting on page 1 of Google
- Structured data so Google understands it as a nonprofit heritage center and event venue, not a generic farm site
- Content kept current instead of launched and left
Make the rental page convert
- A dedicated rental page with one job: get the booking request
- A short inquiry form. No friction, no login
- 346 views and 13 rental requests in the last 60 days
- Clear information up front, so fewer emails get spent on back and forth
The Results
What two months changed.
Rental and field-trip requests now come in through the site regularly. Two months ago, the same barn had a contact form that couldn't get a message to anybody.
Request counts start June 26, 2026, when tracking went live eight days after launch, so the real total runs higher. Traffic and rankings from GA4 and Sentinel, verified 2026-08-05. Before-state from Sentinel's first crawl of the old site, June 19, 2026.
The rebuilt site
texagedu.org, the homepage
texagedu.org/rent, the page built to get booking requests
Why the monthly exists
A partner, not a project.
Monthly fees make business owners wary, and they should. You've seen how it goes: somebody builds a website, hands over the keys, and disappears while the invoice keeps coming.
So here is what my monthly actually means. I'm committed to growing your business with you. The website is where we start, not what you're paying for. Every month I'm writing, tuning, watching where you rank and where AI recommends you, and putting a receipt in your hands that shows what moved. When something doesn't move, you read that too.
I won't build you a website and leave you with it.
Your turn
Want to see where your site stands?
Run the same free visibility check the Big Red Barn rebuild started with. About 30 seconds, no sign-up. Or just call.
I reply within 24 hours, usually same day.