Case Study · Custom Home Builder · Seguin, TX
TKG Custom Homes: 15 qualified leads in 30 days, $58 apiece, on $450,000 homes.
June 2026: $896 in ad spend, 15 leads. Here's where they started, what we did, and the receipts.
Ad spend, June 2026
Qualified leads that month
Cost per lead
Cost-per-lead drop, month over month
Google Ads, June 2026. Pulled straight from the account, not rounded up.
Where they started
They'd already paid for a website once.
An 18-month, $12,000 agency engagement delivered a site Google couldn't properly crawl. That's the part that stings: the money was spent, the site was “done,” and it still wasn't doing its one job.
Coy Turner runs a family custom home building business in Seguin, and it's always run on referrals and reputation. Referrals are a fine way to live. They don't fill the calendar when you're ready to grow past word of mouth. He had a business worth building on. He needed the internet to pull its weight.
Where it stands now
$58 a lead on $896 of ad spend, June 2026
49 of 58 tracked searches sitting on page 1 of Google, July 2026
Recommended by AI search. ChatGPT, Gemini, and Perplexity all named TKG, 4 straight weekly checks (July 2026)
21 named lead inquiries by email, May 12, 2026 to Jul 6, 2026, on top of tracked calls
On site
Framing day on a TKG build.
What We Did
Three jobs, done in order.
Nothing exotic here. A site Google can actually read, ads that get real attention, and content machines can cite. The difference is that all three get worked every week instead of launched and left.
Rebuild the website
- Hand-coded site built around Coy's real projects: his homes, his photos, his voice
- Every page written to match how homeowners actually search for a builder
- Fast on a phone, because that's where buyers are looking
- 6 in-depth journal posts published in the last 90 days, and climbing
- The site now runs about 29 sessions a day, all real visitors, no ad spend behind that number
Rebuild the Google Ads
- Seguin-focused campaign pointed at people actually shopping for a custom home
- A dedicated landing page with one job: get the form filled
- A short contact form: name, phone, project. No friction.
- Checked and adjusted every weekday morning, not once a month
Show up in AI search
- Content structured so ChatGPT, Gemini, and Perplexity can read and cite it
- AI crawlers welcomed in robots.txt, while many competitors still block them
- LocalBusiness and HomeBuilder schema so machines know exactly who TKG is
- Pages written to answer the questions people actually ask AI about local builders
The Results
June 2026, straight from the account.
For homes that start at $450,000, one signed job pays for years of this. That's the whole argument for getting the machine right: $58 a lead isn't a fluke month, it's what the account settled into once it was rebuilt and watched daily.
The search side is compounding too. As of July 2026, TKG holds position 1 on Google for “custom home builders near me” (116 impressions a month), “seguin home builders” and “custom home builders seguin tx” in its local market.
Sources: Google Ads account (June 2026), lead inquiries logged May 12, 2026 to Jul 6, 2026, and Sentinel ranking and AI-visibility checks verified 2026-07-22.
The AI search angle
When people ask AI for a builder, TKG is in the answer.
ChatGPT, Gemini, and Perplexity all recommend TKG on its tracked buyer query. Measured weekly, not assumed: 4 straight weeks at 100 out of 100, as of July 2026.
More home buyers start with ChatGPT, Gemini, or Perplexity every month, and those tools can only recommend businesses they can read. TKG's site is built so machines can read it: structured data, open crawler access, and pages that actually answer the questions buyers ask.
“It looked like us and felt like us. Like it came from our own mouth.”
Coy Turner, Owner, TKG Custom Homes
From the field
Why the monthly exists
A partner, not a project.
Monthly fees make business owners wary, and they should. You've seen how it goes: somebody builds a website, hands over the keys, and disappears while the invoice keeps coming.
So here is what my monthly actually means. I'm committed to growing your business with you. The website is where we start, not what you're paying for. Every month I'm writing, tuning, watching where you rank and where AI recommends you, and putting a receipt in your hands that shows what moved. When something doesn't move, you read that too.
I won't build you a website and leave you with it.
Your turn
Want to see where your site stands?
Run the same free visibility check TKG's rebuild started with. About 30 seconds, no sign-up, and you'll know exactly what Google sees. Or just call.
I reply within 24 hours, usually same day.