Case Study · Custom Home Builder · Seguin, TX
TKG Custom Homes: 15 qualified leads in 30 days — $58 a lead on $450,000 homes.
June 2026: $896 in ad spend, 15leads. Here's where they started, what we did, and the receipts.
Ad spend, June 2026
Qualified leads that month
Cost per lead
Cost-per-lead drop, month over month
Google Ads, June 2026 — pulled from the account, not rounded up.
Where they started
They'd already paid for a website once.
An 18-month, $12,000 agency engagement delivered a site Google couldn't properly crawl.That's the part that stings: the money was spent, the site was “done,” and it still wasn't doing its one job.
Coy Turner builds custom homes in Seguin, and his business has always run on referrals and reputation. Referrals are a fine way to live — but they don't fill the calendar when you're ready to grow past word-of-mouth. He had a business worth building on. He needed the internet to pull its weight.
Where it stands now
$58 a lead on $896 of ad spend, June 2026
Position 1 on Google for searches like “custom home builders near me” and “seguin home builders” (July 2026)
Named by AI search. Cited by ChatGPT, Gemini, and Perplexity on its tracked buyer query — every week we've measured. (July 2026)
On site
Framing day on a TKG build.
What We Did
Three jobs, done in order.
Nothing exotic here — a site Google can actually read, ads that get real attention, and content machines can cite. The difference is that all three get worked every week instead of launched and left.
Rebuild the website
- Hand-coded site built around Coy's real projects — his homes, his photos, his voice
- Every page written to match how homeowners actually search for a builder
- Fast on a phone, because that's where buyers are looking
- Analytics and conversion tracking wired from day one, so nothing is a guess
Rebuild the Google Ads
- Seguin-focused campaign pointed at people actually shopping for a custom home
- A dedicated landing page with one job: get the form filled
- A short contact form — name, phone, project. No friction.
- Checked and adjusted every weekday morning, not once a month
Show up in AI search
- Content structured so ChatGPT, Gemini, and Perplexity can read and cite it
- AI crawlers welcomed in robots.txt — many competitors still block them
- LocalBusiness and HomeBuilder schema so machines know exactly who TKG is
- Pages written to answer the questions people actually ask AI about local builders
The Results
June 2026, straight from the account.
For homes that start at $450,000, one signed job pays for years of this. That's the whole argument for getting the machine right — $58a lead isn't a fluke month, it's what the account settled into once it was rebuilt and watched daily.
The search side is compounding too. As of July 2026, TKG holds position 1 on Google for “custom home builders near me”, “home builder”, “seguin home builders” and “custom home construction” in its local market.
Sources: Google Ads account (June 2026) and ranking checks verified July 2026.
The AI search angle
When people ask AI for a builder, TKG is in the answer.
Cited by ChatGPT, Gemini, and Perplexity on its tracked buyer query — every week we've measured. That's measured weekly, not assumed — as of July 2026.
More home buyers start with ChatGPT, Gemini, or Perplexityevery month, and those tools can only recommend businesses they can read. TKG's site is built so machines can read it — structured data, open crawler access, and pages that actually answer the questions buyers ask.
“It looked like us and felt like us. Like it came from our own mouth.”
Coy Turner, Owner, TKG Custom Homes
From the field
Your turn
Want to see where your site stands?
Run the same free visibility check TKG's rebuild started with. About 30 seconds, no sign-up, and you'll know exactly what Google sees.