Case Study · Custom Home Builder · Seguin, TX
From Zero to 11 Leads
in 30 Days.
Website build + Google Ads + GEO. Here's exactly what we did, what it cost, and what it returned.
Visitors, month one
Qualified leads
Google Ads clicks
Cost per lead
Form completion rate
ChatGPT referrals
The Problem
20+ years. 4.9 stars.
Zero leads from the web.
Coy Turner builds custom homes starting at $450K with 20+ years of experience and a 4.9-star Google rating. He's a master builder — not a marketer. The business ran entirely on referrals and word-of-mouth.
No website. No ads. No online leads. TKG was invisible to the 70% of homebuyers who start their search online. Every month without a digital presence was money left on the table — and Coy had no way to know how much.
What We Did
Three phases. Thirty days.
Build the Foundation
- Custom Next.js website — 7 pages, built around Coy's real projects
- SEO-optimized content written to match how homeowners actually search
- Mobile-first design (68% of traffic comes from phones)
- Google Analytics 4 + Ads conversion tracking wired from day one
Launch Paid Search
- Seguin-focused Google Ads campaign at $15.50/day
- Dedicated landing page with no exit ramps — one job: get the form filled
- Three-field contact form (name, phone, project type). No friction.
- Weekly bid optimization to drive cost per lead down over time
GEO Optimization
- Structured content for AI snippet capture (ChatGPT, Perplexity, Gemini)
- AI crawler allowlist in robots.txt — most competitors block these
- Schema markup with LocalBusiness + HomeBuilder types
- Content written to answer the questions AI tools get asked about local builders
The Results
First 30 days.
For a product that starts at $450K, $42 per lead is a no-brainer return.
The AI search angle
ChatGPT is sending leads. Most competitors don't know this channel exists yet.
When someone asks ChatGPT “custom home builder Seguin TX,” TKG Custom Homes now appears in the answer. Three verified referral sessions from AI search in month one — before the site was six months old.
This is what GEO (Generative Engine Optimization) looks like in practice. We allow AI crawlers in robots.txt, structure content to answer the questions AI tools actually get asked, and build schema that makes TKG easy for machines to understand. The window to get ahead of this is still open — but not for long.
“When we saw the site Ryan built for us, it looked like us and felt like us. Like it came from our own mouth, which honestly I guess it finally did.”
Coy Turner, Owner — TKG Custom Homes
Your turn
Want these results
for your business?
We audit your current presence, show you exactly where you're losing leads, and build you a system that works while you're on the job site.