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A raised gunite pool by Turner Custom Pools against open hill country

Marketing for pool builders

I market pools like an owner, because I am one.

Most marketing folks have never priced a dig, a shell or a change order.

A Turner Custom Pools build.

Ryan Johnson, founder of RJ Digital and part-owner of Turner Custom Pools

Owner to owner

I’m a part-owner in a pool construction company here in Seguin, so I pay for leads with my own money too. I know what a $75,000 job is worth because I chase them myself.

Ryan Johnson, RJ Digital, and part-owner of Turner Custom Pools

Turner Custom Pools · Gunite pool builder, Seguin

In-pool tanning loungers at dusk on a Turner Custom Pools build, string lights overhead
Evening on a Turner Custom Pools build.
A pool construction plan laid out on a table, with a pencil and glasses beside it
Water features running over the spa wall of a Turner Custom Pools build
Water features on a Turner build.

What I run for a pool company.

A site that sells the build.

Pool shoppers make up their minds on your gallery and your story before they ever call. I build the site by hand around your own jobs, so you look like the obvious first call. You own it outright.

turnercustompools.com
The Turner Custom Pools website

Your Google presence.

When somebody in your county searches for a pool builder, you should show up looking like the established outfit you are. I handle the business profile and the pages that earn those rankings.

Ads, when you’re ready.

I look at your ad account every weekday morning. A pool job is too big to let a set-and-forget campaign spend your money.

A weekly check, a monthly report.

Every week I look at how you’re showing up, and I reach out when something needs your attention. At month’s end you get one report: what moved, and the plan for next month.

A sample RJ Digital month-end report for a made-up plumbing company
Sample report, made-up plumbing company

TKG Custom Homes

“It looked like us and felt like us. Like it came from our own mouth.”

Coy Turner, Builder

I also market the builder trades your customers come from.

TKG Custom Homes in Seguin is one. I built their site and I run their Google Ads.

Questions pool builders ask me.

Something I didn’t cover? Text me at (830) 359-8138.

What should I budget for Google Ads?

Two separate numbers. One is mine, set after we talk. The other is your ad spend, which goes straight to Google in an account you own, and you decide it. I won’t pretend one budget fits every market.

What does the base plan cost?

Foundation is where most pool builders start, and it covers your website, your Google presence and how AI sees you. It’s priced to your business after we talk, with no setup fee and no contract. All three plans are on How it works.

Do you take competing pool companies?

One pool company per market. And since I’m a part-owner in one here in Seguin, that rule is enforced by my own money, not just my word.

Do I own the site and the ad account?

Yes, both, along with the code and the content. Leave any month and it all goes with you.

15 minutes, no pitch.

If I'm not the right fit, I'll tell you who is. I reply within 24 hours, usually same day.

Or leave your details.

I'll reach out the way you prefer.