Custom home builders
Marketing for Texas custom home builders.
In June 2026, TKG Custom Homes put $896 into Google Ads and booked 15 leads — $58 a lead. That’s my work, and it’s the bar I hold for every builder I take on. Plans from $800 a month.
The receipt
Google Ads, June 2026.
$896
Ad spend
15
Leads
$58
Cost per lead
The month before tells the other half of the story. In May the account was mid-rebuild and ran $306 a lead. June came in at $58 — an 81% drop in cost per lead, month over month.
Position 1 on Google — July 2026
- “custom home builders near me”
- “home builder”
- “seguin home builders”
- “custom home construction”
AI search — July 2026
Cited by ChatGPT, Gemini, and Perplexity on its tracked buyer query — every week we've measured.
Every figure on this page was pulled from live accounts and verified July 2026. If I can’t verify a number, I don’t publish it.
Where TKG started
“An 18-month, $12,000 agency engagement delivered a site Google couldn't properly crawl.”
That’s what they walked in with. The receipt above is the same company after we rebuilt the site and kept working it. TKG Custom Homes sells custom homes starting at $450,000 — at that job size, $58 a lead is the whole argument for doing this right.
I work with one builder per market — if your market’s open, it’s yours.
Text me your market at (830) 359-8138 and I’ll tell you straight.
Questions builders actually ask me.
What does it cost?
Foundation is $800 a month — Your website and your Google presence, handled. Growth is $1,800 a month and adds Google Ads managed and checked every weekday morning. Partnership runs $2,125 to $5,000/mo — scoped to your business, hard ceiling at $5,000. No setup fee. Month-to-month — no contracts.
How long before it starts working?
Straight answer: I won’t promise a date, and I’d be careful with anyone who does. Google rewards steady work over time, and every market moves at its own speed. What I put in writing instead is the 90-day growth guarantee: We guarantee at least one of these moves at least 20% in your first 90 days: organic traffic, leads, or conversions. If not, we keep working at no added cost until it does. Applies across all tiers.
Do I own the site, or do you?
You do. You own everything: code, content, and ad accounts. If we ever part ways, the site, the content, and the ad accounts all go with you.
Do you already work with a builder in my market?
I work with one builder per market — if your market’s open, it’s yours. Text me your city at (830) 359-8138 and I’ll tell you straight.
See what buyers see when they search for a builder.
The free visibility check runs your company through Google the way a home buyer would. About a minute, plain English, no email gate.
See what your customers see — freeI reply within 24 hours, usually same day.